This is a line of logic that will be familiar from most any Meme Event—the logic that says, basically, "don’t look at that; that is unimportant." It’s attention-policing, and it’s reminiscent of so many other strains of rhetorical legislation that play out in online conversations: You can’t say that. You can’t talk about that. GUYS, the attention-policer usually begins. How can you be talking about a dress/a leg/a pair of llamas/a dancing neoprene shark when climate change/net neutrality/marriage equality/ISIS/China/North Korea is going on?
[http://www.theatlantic.com/technology/archive/2015/02/thedress-and-the-rise-of-attention-policing/386357/]
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