"'Psychic Benefits' and the NBA Lockout"

I've always meant to read Malcolm Gladwell. His books and articles have been well applauded and from the excerpts I have read, I believe him to be a profound thinker. His recent article, "'Psychic Benefits' and the NBA Lockout" has me completely convinced. This is hands down the best article I've ever read about basketball. Wait, what? I've probably never finished an article on basketball? Oops. I found this article to be fascinating on several levels. One, it talks about racism. No surprise there, huh? Two, it talks about baseball. So sold: racism and baseball. But wait! I actually continued to read on about the NBA lockout. I found Bill Simon's arguments about sports ownership to be absolutely compelling.